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We work with a network of internationally respected associates in the business aviation industry to deliver a broad range of marketing services. We go beyond traditional PR to ensure all of our clients communications needs are satisfied.

Communications Assossiate


Caroline Phaneuf

Jane and Caroline are friends, neighbours and business associates. Caroline brings 25 years of experience to offer Arena Group clients a wide range of services from strategy to copywriting, from media relations to websites and newsletters.


Raised in Quebec, Caroline also speaks English and French. Her primary objective: help Arena clients surpass their communications, marketing and PR goals.

Aero Consult

Aviation Technology Associate


Aviation is a technical world and while Arena has inherent aviation knowledge, sometimes the technical insights of engineering experts helps demystify a topic, position a story better, and clarify a message.

Founded and led by Tim Huppler, AeroConsult is comprised of specialist consultants in: aircraft design, propulsion, development, certification, supplier management, sustainability and project management. Drawing on a wealth of experience from multiple international projects, the AeroConsultants can advise on existing and future concepts. 


Image & Film Associate

Billy Pix

If a picture says a thousand words then the images that Ian Billinghurst generates are novels. One of aviation’s most respected photographers Billy as he is known to friends and colleagues is our go to photographer for all types of scene setting.


Bringing more than 40 years of photo-journalistic experience to his current roles, Billy turns creative briefs into engaging multimedia imagery and film for corporate communications and aviation consumer titles and channels. Using his experience from time working with daily and national newspapers he has created some of the industry’s most iconic images.

His team at BillyPix is a diversified network of dynamic, highly-skilled and innovative visual storytellers who bring clients’ key messages to life, across a variety of sectors, with particular focus on the aviation and aerospace industries across all media platforms.


Design Associate

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What’s in a brand, well Dan and his team at Design Inc are masters of taking the big picture view and devising meaningful brands for our clients. His brands complement our words.

We are an award-winning, full-service agency providing creative and digital marketing solutions that thrill, engage, provoke and motivate. Creating positive change, heightened profile and business success. We cover all aspects of branding & marketing communications, applying strategic thinking and powerful creative to all aspects of digital and offline marketing services. Whilst we are a specialist provider of business aviation marketing looking after some of the world’s best known brands, we support companies across all B2B and B2C industry sectors with their creative and marketing solutions.


Paul Eden

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Paul combines passion for writing and all things flight, with wide-ranging knowledge and a ready willingness to ask questions. His experience shows the story is seldom entirely as it seems. He has worked closely with the Royal Air Force, feeding a life-long enthusiasm for the service’s current operations and history. Business aviation is another area of special interest, he also writes on varied subjects including search and rescue, airliner cabins, and military and commercial flight trials. 

As a professional aviation writer, and fan of Airfix models, Paul understands all elements of aviation from nose to leading edge to tail and beyond. Paul supports us by providing superbly crafted copy for a range of briefs, no matter how challenging.

Copy-writing Associate

Market Research Associate

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Communications is all about conveying the right information to the appropriate audience, but unless you know what your audience wants it is meaningless. Our associates at Seefeld Group are the masters of getting to the heart of the matter.

Our marketing research experience can be successfully applied across most businesses and industries. We believe competitive advantage resides with those who are willing to do business differently by listening to their customer and deriving insights. Research, both primary and secondary, paired with analysis, has worked for years in fast moving consumer goods industries and can unlock growth potential in B2B and high-value service industries, as well.

Space Associate

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Steve Nichols of Infotech is our space expert. A veteran journalist in print, audio and video production.


Steve has travelled this world to write about news from the universe reporting on space shuttle launches, satellite construction and emerging space markets. With a degree in physics, Steve is well placed to explain the technicalities behind satellite hardware, spacecraft and their missions.


Asia Associate


Having met at ABACE 2014 Sarah and Jane instantly recognized their like-minded, kindred spirits. As much as we’d like to be every where all the time, Sarah’s company White Orchid Insights supports Arena Group with Asia specific requests and projects.

Over our collective years of experience, we have delighted in launching and elevating brands across Asia and around the world. Our clients range from business aviation operators, service providers, and airports to international schools, luxury brands, and non-profit organizations. Each client has a story to tell and it is our mission to ensure the story is heard.

Creative Associate

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Ann the owner of thINK supports Arena with creative content, copywriting and is an imaginative, wondrous sounding board. Based in St. Louis she also supports US activity.

A marketing communications consultant, Ann specializes in writing, PR and strategic planning services offering marketing and internal communications development, planning and execution, publicity, events, art direction and more. Before opening thINK, Ann worked for Jet Aviation for 19 years, culminating in the role of director, PR and communications – The Americas.


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